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Monday, September 22, 2003
William Clay Ford, Jr.
CEO, Ford Motor Company
P.O. Box 6248
Dearborn, MI 48126

Dear Mr. Ford,

I have a great idea that I don’t think you can pass up. Are you ready?

***The Ford Norton SUV***

I got the idea when I heard that Chevron named an oil tanker after Condoleezza Rice (even though they changed it to the Altair Voyager). Anyway, if she could get an oil tanker named after her, I thought it would only be fair if Gale Norton got an SUV named after her.

You could have a great ad campaign! You could say, “The Ford Norton: For the Balanced Approach!” You could say, “The Ford Norton: Built with Sound Science!” You could say, “The Ford Norton: Great Gas Mileage AND Economical! (up to 8 mpg on the highway, 6 mpg in town.)”

The only thing I ask in payment for my ideas is that you send me a complimentary Ford Norton SUV when it comes out. Can I pick the color?

Sincerely,
Carl Estrada

View Reply 10/05/2003 Consumer Innovation Office  

 

 
 
 
 
 


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